The Rag Trade Disciples

Its like walking into your favorite store and hearing your favorite song playing. Many of us will admit to hearing songs in our head throughout our daily rountine, almost as if the simplist of tasks are acompanied by a soundtrack. Walk into the Brass Plum department of Nordstrom and hear a Lady Gaga, or Lil Wayne thumper and sure enough you’ll be persuaded to purchase big.

This anomoly must have been the marketing concept behind our fav European fashion website, Asos. The conept of the shopping website is intriguing and innovative. See a shirt on the website. Yes, its an adorable full circle geo face print top, but what does it look like, really?

on  the runway to the backdrop of RadioHead’s “Wierd Fishes”? Probably freakin amazing.

Asos shopping fashion store offers more than just unique finds for under a dime, but each article of clothing is accompanied by a story, a soundtrack, a mood or a lifestyle.