Google Launches Fashion Website

Google announced, the launch of their fashion website Boutiques.com. The website allows shoppers to create profiles of their personal style, likes and dislikes. The site then categorizes each shopper’s style based on these results.

If you are wondering where and how a site like this could be of interest to Google, it’s probably because Boutiques.com uses the same smart algorithms as Google to enrich SEO. For instance, a shopper can scroll though “boutiques” of other users, and “like” articles of clothing within a collection. This information is used to create and predict shoppers preferences, to suggest items of clothing they might be interested in from retailers from around the world.

The website also creates a collection of inspiration looks to support each clothing category. If you are searching for skinny jeans, the site will gather inspiration looks from sites like lookbook.nu, polyvore, and weardrobe.com to help you find the perfect look.

This site is nothing less than the Google equivalent to the uber fashionista. Leave a comment below– is this new Google site a “like” or a major “dislike”?

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