Google Launches Fashion Website

Google announced, the launch of their fashion website Boutiques.com. The website allows shoppers to create profiles of their personal style, likes and dislikes. The site then categorizes each shopper’s style based on these results.

If you are wondering where and how a site like this could be of interest to Google, it’s probably because Boutiques.com uses the same smart algorithms as Google to enrich SEO. For instance, a shopper can scroll though “boutiques” of other users, and “like” articles of clothing within a collection. This information is used to create and predict shoppers preferences, to suggest items of clothing they might be interested in from retailers from around the world.

The website also creates a collection of inspiration looks to support each clothing category. If you are searching for skinny jeans, the site will gather inspiration looks from sites like lookbook.nu, polyvore, and weardrobe.com to help you find the perfect look.

This site is nothing less than the Google equivalent to the uber fashionista. Leave a comment below– is this new Google site a “like” or a major “dislike”?

Off- solutely Chic

The not-so-average office wear

 

Yep. its that wonderful time of the year again. Its the season where college grads transition into the workforce. Where fresh meat enters the sweltering jungle of corporate America — ugh that was harsh.

 

Depending on your major, to grad school or not, all things are as important as style. From flip flops and sweatshirts, to seven jeans and tanks– translate your wardrobe into office chic.

 

Remember the times when your mom and grandma left for work with drab, 2 piece cream suits, with extra large shoulder pads. Although shoulder pads are back… cream “two-piecers” are not.

 

We came across a super chic fashion designer from Los Angeles on lookbook.nu, that puts the “Ohhh” in office chic.

 

Check out her page on lookbook, and her blog.

 

Leave us a comment, tell us what you think.